Rend Graphics, Summerville, SC
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FAQ - Frequently Asked Questions

Why do I have to pay half of the total fee up front?

What guarantees do I have that the finished product will be what I want?
What if I don't have a Paypal account? Can I pay by credit card? What other forms of payments are accepted?
Is Rend Graphics part of Booksurge?
How can I qualify for the 2% discount that is advertised?
Why are there no price lists on your site?
I received my .ZIP file, but cannot open it.
I received my .PDF proof, but cannot open it. What do I need to do?
My design doesn't look the same in print as it does on screen. Why?
Some of the fonts are not loading, what do I do?
I am sending Rend Graphics a file that has special fonts, should I send the fonts with the document?
What exactly is a PDF?
What about copyrights?
What is happening with the 10 digit ISBN?

Why do I have to pay half of the total fee up front?

This is to protect me. Design is time, and time is money. Paying half up front guarantees me that I will be paid for my designing time. If you decide that you no longer want my services, I will be compensated for the time I already put in.

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What guarantees do I have that the finished product will be what I want?

You. Your participation from the beginning to the end will guarantee your satisfaction. A designer can only go on the clients' direction. I could design a million graphics and take a thousand photographs, but without your input, they mean nothing. Giving me direction prior to beginning your project is the key to successful and expedient results.

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What if I don't have a Paypal account? Can I pay by credit card?
What other forms of payments are accepted?

Not to worry. You don't have to have a Paypal account to make your payment. It's a great way to keep track of your online purchases though! Via a Paypal account, you can pay with your credit card. Paypal accepts Visa, Mastercard, Discover, and American Express.
If you absolutely do not want to pay via Paypal, I will accept cashier's checks and money orders.
NO PERSONAL CHECKS PLEASE.
If you are a local fire department, I will accept departmental checks.

If paying by cashier's check or money order,
please make out to "Kathrine Rend."

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Is Rend Graphics part of Booksurge?

No. Rend Graphics is owned and operated by me, Kathrine Rend. I have worked with Booksurge in the past and I am familiar with how they need their graphics produced. I will do what I can to make sure your files are exactly what they need to get your book produced. But I will not be the go-between concerning your account, or anything like the such.

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How can I qualify for the 2% discount that is advertised?

Qualifying for the discount is easy!

  • Just refer someone to my services. Once their job is completed, you can get a 2% discount on your next job with me! *(non-Booksurge clients)
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What are there no price lists on your site?

Most designing is priced by the hour, not by the job. The service you need may require more or less time than someone else with almost the same job. Ultimately, this protects you too. If I had to provide blanket costs for the services I provide, I would have to price them really high, to cover both ends of the spectrum. I believe you should only pay for the work performed, don't you?

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I received my .ZIP file, but cannot open it.

You will need a .Zip extracting program like WinZipor Stuffit to extract your files.

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I received my .PDF proof, but cannot open it. What do I need to do?

You need to download Adobe Acrobat Reader to view your .PDF file. Although, if you have Adobe Photoshop, you can view your file via that program as well.

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My design doesn't look the same in print as it does on screen. Why?

This is affected by your screen resolution and output 72 DPI/RGB vs. 300+DPI/CMYK.

  • RGB = A large percentage of the visible spectrum can be represented by mixing red, green, and blue (RGB) colored light in various proportions and intensities. Where the colors overlap, they create cyan, magenta, yellow, and white. Because the RGB colors combine to create white, they are also called additive colors. Adding all colors together creates white--that is, all light is transmitted back to the eye. Additive colors are used for lighting, video, and monitors. Your monitor, for example, creates color by emitting light through red, green, and blue phosphors.
  • CMYK = CMYK is based on the light-absorbing quality of ink printed on paper. As white light strikes translucent inks, part of the spectrum is absorbed and part is reflected back to your eyes. In theory, pure cyan (C), magenta (M), and yellow (Y) pigments should combine to absorb all color and produce black. For this reason these colors are called subtractive colors. Because all printing inks contain some impurities, these three inks actually produce a muddy brown and must be combined with black (K) ink to produce a true black. (K is used instead of B to avoid confusion with blue.) Combining these inks to reproduce color is called four-color process printing.
  • DPI = One of the most important terms in digital imaging is dpi. It stands for "dots per inch," and is sometimes used interchangeably with ppi, or "pixels per inch." It refers to how many individual dots (pixels) there are in every inch of an image. The more dots per inch, the higher the resolution. The average computer screen displays 72dpi. An entry-level inkjet printer can print 300dpi. A decent inkjet and many laser printers produce 600dpi or 1200dpi, while photo printers can print 2400dpi or higher. The more dots, the higher the resolution. What the image is being used for determines what resolution is needed.
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Some of the fonts are not loading, what do I do?

Most of the time, all fonts are embedded, rasterized, or outlines created to prevent font issues. But, if for some reason you are still having a problem, let me know and I will correct the issue or provide the font for you to install so you can see your work properly.Then all you need to do is unzip the file, drag & drop the fonts into your font folder, usually located within the Windows folder.

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I am sending Rend Graphics a file that has special fonts, should I send the fonts with the document?

YES. Your document cannot be viewed properly or even worked with if you do not provide the fonts you used. Please try to refrain from using designer fonts, created by anyone and everyone who has a knack for typography. In most cases there is a registered font that it was copied from anyway. It's better to tell me what KIND of font you are looking to use, rather than using these less-than-perfect font sets. (KIND: script, bold, poster-type, sans serif, etc.)

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What exactly is a PDF?

Web definition:
pdf (portable document format)
- A file format created by Adobe, initially to provide a standard form for storing and editing printed publishable documents. Because documents in .pdf format can easily be seen and printed by users on a variety of computer and platform types, they are very common on the World Wide Web.

The Free On-line Dictionary of Computing, © 1993-2003 Denis Howe:
pdf (portable document format)
- The native file format for Adobe Systems' Acrobat. PDF is the file format for representing documents in a manner that is independent of the original application software, hardware, and operating system used to create those documents. A PDF file can describe documents containing any combination of text, graphics, and images in a device-independent and resolution independent format. These documents can be one page or thousands of pages, very simple or extremely complex with a rich use of fonts, graphics, color, and images.

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What about copyrights?

Booksurge and other Publishing Clients:
Copyright to the text belongs to the author. The illustrator holds the copyright to any illustrations. The illustration costs include permission for the author to use the art for anything related to the printing, marketing, sales, advertising, and/or promotion of the book.

Non-Book Related Designs:
Copyrights to other designs fall under a written assignment agreement, where some or all of the usage rights belong to the client.

Web site Design:
The most important part of a designer’s contractual agreement surrounding a Web site design is the issue of who owns the intellectual property rights to the developed work. Intellectual property, which includes Web site design, belongs to the creator unless it is a work for hire. That is, the work is created by consultants or freelancers and they have agreed, in writing, to assign all or some rights to the customer upon completion. Web designs are works of art and most are signed by their creators who hold the copyrights.

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What is happening with the 10 digit ISBN?

ISBN-13 vs. ISBN-10:
The ISBN will be expanded from a 10-digit to a 13-digit number effective January 1, 2007, which will bring it in line with the 13-digit EAN identifier used throughout the world to identify other products in other retail and wholesale channels.

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Site Designed and Maintained by Rend Graphics & Photography © 1999-Present All rights reserved.
All images and artwork cannot be used without expressed permission. Thank you.

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